FairLeads is a marketplace for sales leads. It is a multi-sided platform for account/sales managers who are looking for new customers and agents who create and sell leads. Suppliers can buy prequalified leads, i.e. purchase offers, which helps them lower their marketing and sales costs through better prospect targeting (www.fairleads.dk). Agents, including large call centre agents, find a place where they can generate, manage and sell leads, which provides them with yet another channel through which to boost their revenue (www.faircalls.dk). The platform has been fitted up with functionalities which enable call centres to manage their individual agents through subaccounts, lead sources (customers / contacts) and campaigns. Agents have access to a CRM system as well as a reporting module. Both agents and suppliers can take advantage of a comprehensive comment system which allows them to discuss specific leads. The administration module contains, among other things, a flexible system for free and paid membership subscriptions as well as an invoicing and creditors/debtors management tool. The system has been fully internationalised and can thus be applied in different geographic markets (payments in local currency).
FairLeads is a Rails 3 application with complex data import/export functionalities and has been integrated with Paypal, Postmark, Facebook, LinkedIn and Google.