TraceMyCall is a SaaS call analytics platform which allows to measure the effectiveness of marketing activities and enables to identify the channels and call-to-action messages which perform best.
The call analytics platform is meant for marketers who manage multiple campaigns and for businesses which attempt to optimize their marketing efforts for lead generation. With the build-in application features it is easy to manage multiple clients, companies, divisions and locations. Functionally, the platform enables its users to find out who is calling, why they are calling, and what they are calling about.
“Selleo is a pleasure to work with. The team is both responsive in addressing immediate needs and proactive in achieving future goals. And don’t let their technology talents fool you, they are just as knowledgeable on the business front! A+ all around”
The back-end of the application was developed in Ruby on Rails 4.0 and relies on PostgreSQL. We used jQuery, Twitter Bootstrap, HighCharts and TurboLinks to implement the front-end of this marketing analytics platform.