Customer Driven Product Development A Report From The Trenches
Those who design and implement their solutions without customer involvement or engage their customers late in the process are very often confronted with the following phenomena.
The growing importance of apps to Europe’s economy is the subject of a new report sponsored by the ACT 4 Apps which provides app developers with educational events, development and UI tools, and a platform for getting more involved in policy issues that affect them.
The idea of the digital changing things sounds hardly impressive for both professionals and common users of the countless number of electronic devices, gadgets and applications which have actually become part and parcel of our lives and are simply here to stay.
“Impact mapping is a variant of the InUse effect mapping method, introduced by Mijo Balic and Ingrid Domingues (Ottersten), combined with impact maps for training organisations invented by Robert O. Brinkerhoff, the feature injection ideas of Chris Matts and the measurability and iterative delivery ideas by Tom Gilb”.
In early June I took part in Webinale Berlin – a holistic event with an ambition to embrace and combine the business, technology and design perspectives on web and mobile development, e-commerce, conversion, social media, online marketing, tech start-ups, etc.