SaaS system for tests and evaluation
Our client decided to strengthen their value proposition by developing a software platform Metreno that was to support the management of automated HR surveys generation and internal communications measurements. The software solution was targeted at two groups of customers: (1) those who would buy access to the SaaS product and apply the tools and services in their own organizations (e.g., a 360-degree assessment module) and (2) the partner companies who would use the platform to create and market their own surveys to enterprise clients. The client decided to adopt a modular product architecture and a matching pricing model as well as module based iterative implementation in order to speed up revenue generation and thus to partially refinance the development of their SaaS product in successive iterations. The platform was to be designed and developed in very close collaboration with Metreno AS ’s target customers to ensure product market fit, minimize the costs and reduce the market risks involved; the scope of the project was not clearly defined upfront.
Metreno AS and Selleo decided to use an agile / iterative approach to the software product development, whereby specific platform modules and functionalities have been developed in successive iterations. Metreno AS skillfully handled the front-end of the software development process, while Selleo developed and implemented the product at the back-end. Target customers/users were involved in the process at a very early stage of product design and the systematically gathered feedback they provided enabled the Metreno AS/Selleo team to efficiently deliver a solid software tool which addresses very tangible problems target customers/users are confronted with.