Velory, formerly Universal Avenue, is an eCommerce B2B platform that integrates an asset management system with a store. This B2B eCommerce web solution is powered by machine learning aiding small and medium-sized businesses to accelerate their growth.

30 members

Companies using the solution
received funding
Years of collaboration
ABOUT THE PROJECTGeneral project overview

Selleo augmented the client’s in-house team with a team of front-end developers. The developers were responsible not only for the code but also for preparing detailed documentation of each cycle. This also included reviewing problems users were facing with a proposed solution.

The project’s process was changing according to the main goals and the client’s requirements. We kicked off with 2-week sprints and additional quarterly goals (Objective and Key Results). Then, switched to 5-week cycles - each week ending with a meeting with stakeholders.

Our developers were also responsible for quality assurance. Each pull request had a list of tasks that had to be completed by the reviewer. The entire process was Agile-based, however, didn’t follow all Scrum objectives.


Augmenting client's team to support their application growth


Augmenting client’s in-house team with a team of front-end developers.


At first, two-week sprints, later five-week cycles with regular weekly meetings.


Develop a product editor, product manager with various filtering options, and pricing configurator.

business value

What our client got from the collaboration

Our development team helped to create an administrative platform for product configuration with features like product editor, manager, and pricing configurator.

The collaboration resulted in new functionalities like:

  • product generation, filtering, and price setting
  • better test coverage
  • limiting the number of build features
  • speeding up the deployment time for the application
  • minimizing the number of errors
the team behindMeet the people behind the story
Combining coding talents with managerial experience, we build dev teams focused on quality and serene deployment.
JarosławClient and Team Lead
I am passionate about building beautiful user experiences and finding creative ways of visualizing data. I am technically curious and have experience in modern web development and latest stacks and libraries. By implementing Agile approach, I write clean code that is maintainable, scalable, and extensible. I like challenges and reaching goals while exposing myself to new styles and frameworks.
Krzysztof Poziomek
Marek Jakubiec
Jarosław Kisiołek
Ewa Wydra
Jakub Wilk

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Awards & Certificates

reviewed on
30 reviews
  • Top 1000 Companies Global 2021
  • Top Development Company Poland 2021
HR dream team
  • 2020 HR Dream Team Award
  • 2016 Employer Branding Featured
  • 2015 HR Dream Team Award
ISO CertificateISO CertificateAWS Certificate
  • Information Security Management System compliant with PN-EN ISO/IEC 27001
  • Business Continuity Management compliant with ISO 22301
  • AWS Certified Solutions Architect - Associate