Data-driven marketing performance management

trommsdorff + drüner innovation + marketing consultants GmbH is an international consultancy for the data-driven innovation and marketing (later on taken over by a bigger/major player in the industry space). This Berlin-based company supports key players form leading industries with marketing performance management.

Process and Project Scope

Team augmentation for efficiency and expertise

Selleo augment the client’s teams with front-end developers, helping them to deliver several digital insight dashboards. The design and product management was ensured internally by the client and we augment their team to craft marketing performance dashboards which give a better view into the conversion funnel to improve campaign spendings and marketing decisions. This product allows viewing the funnel and metrics connected to campaign spending allocation, collecting data from multiple data sources and displaying it in one location.

Business Value

Improve International Marketing Performance

This Berlin-based company supports key players form leading industries with marketing performance management. Selleo augment the client’s teams with front-end developers, helping them to deliver several digital insight dashboards. The design and product management was ensured internally by the client and we augment their team to craft marketing performance dashboards which give a better view into the conversion funnel to improve campaign spendings and marketing decisions. This product allows viewing the funnel and metrics connected to campaign spending allocation, collecting data from multiple data sources and displaying it in one location. Along the reporting functions, dashboards make use of various visual representations, like graphs, diagrams and tables displaying results and thus help marketers to better plan their marketing activities, enabling goals and results management. We also worked on business intelligence dashboards to help marketers get feedback on contact methods effectiveness and the level of success of campaigns conducted.

Their talented developers don’t see this as just a simple project; it’s clear that they care about our success. This attitude is something money can’t buy, so I appreciate this level of dedication. Additionally, their developers have a wide range of interests, extending their knowledge to improve different elements of my business.

CTO, trommsdorff + drüner, Berlin
Technology stack

Single Page Application

While working on several trommsdorff + drüner projects, we used Ruby On Rails, React and Angular.

Ruby on RailsReact.jsAngularRwd