BUSINESS INTELLIGENCE DASHBOARD
This marketing dashboard implemented for a prominent European automobile manufacturer is a helpful tool for those marketing specialists who want to leverage the collected data in order to improve their businesses.
The information tracked by the dashboard can be customized to the personal needs of the user according to his needs and plans for future accomplishments.
Apart from the most common features like social media tracking, web traffic and sales monitoring, the platform provides tools like return on marketing investments, sales by the contact method, coal completion rate, cost per lead or end action rate. Marketers can get feedback on what contact methods are the most effective, level of success of campaigns and what kind of action was last performed by the target audience of a marketing campaign.