Transforming client's ideas into a mobile solution

ViewWorld is a small private company with an explicitly social profile and strong partnerships with a number of humanitarian organizations, e.g. the Danish Red Cross, WWF, Grundfos. The company have been collaborating with NGOs and inspiring them to move away from pen-and-paper / Excel-based data collection processes into mobile data monitoring and evaluation of their projects. Our client’s goal is to provide their customers with flexible and easy-to-deploy/use solutions for gathering and managing data via smartphones and other mobile devices.

A solution for data collection and management

ViewWorld were looking for a software-development partner to help them transform their ideas on data collection, transmission and sharing into a functional and practical web and mobile solution. The client intended to redesign a web based reporting system and an Android application as well as to create an iOS mobile app.

In 2012 ViewWorld commissioned Selleo to develop the version 2.0. of their system and, in doing so, work on the following system components:

  • an Android client
  • an iOS client
  • a backbone.js web front-end
  • an API back-end in Ruby on Rails

We joined the Vieworld product team and started the collaboration by delivering technology consulting services on the tech stack and the architecture to be applied to build the SaaS platform and the suite of apps. We also jointly agreed to use an agile / iterative approach to the software solution development.

We very much enjoyed the close relationship established between the ViewWorld product team and the Selleo development team which allowed us to collaborate both effectively and efficiently. In practice, direct collaboration was centred around regular weekly meetings conducted via skype. It is during such meetings that we managed the high-level scope of the project, the lower-level milestone backlogs as well as milestone acceptance activities. We started implementation with the web service and moved on to Android and iOS app development in later projects stages.

Working together as a close-knit team was definitely a factor behind the solution delivered to serve people and organizations in monitoring projects through mobile data collection.


ViewWorld Cph maintain strong relationships with a number of humanitarian organizations and the NGO community. They have so far delivered their service on projects with such organizations as CARE, WWF, the Danish Civil Protection League, the Danish Red Cross and the Village Savings and Loans Association (VSLA), who rely on the platform to save time and improve, collecting, monitoring, reporting and transparency on some of their projects.

Monitoring multi-stakeholder projects across the world can be immensely challenging, and the results can vary significantly in quality depending on the way data is gathered and managed. One specific challenge was to design and develop a solution which would allow the users to work in remote areas with limited or no internet access. On such logistically demanding humanitarian projects, project managers and/or project coordinators are often not physically present in the field during the entire project execution. They do, however, need to have access to the regularly updated information on progress if they are to manage the project activities well.

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