Northwood Advisors


staff scheduling and workflow management software tool



Northwood Advisors are a consulting firm from Southern California with more than 15 years of experience in the provision of BI solutions. They have helped quite a few Fortune 500 companies to build bridges between business and IT for better results.




As a consultancy Northwood Advisors need to design, build and deploy various software solutions for their enterprise clients to help the latter gain and maintain a competitive advantage which improves the effectiveness, trajectory, and valuation of their businesses. Selleo – ensuring support for a variety of popular web and mobile platforms – enables Northwood Advisors to improve both the effectiveness and the efficiency of their operations and the execution of their development projects.




An example of such collaboration is a project leading to the implementation of a web and mobile cloud based business process and performance management tool for a construction industry client. The solution facilitates the management of employees, schedules, jobs, interactions with clients and the workflows involved.

Client Profile

Northwood Advisors is a business intelligence (BI) and decision systems advisory firm that helps companies design and implement BI strategies, roadmaps, governance and best practices for increased efficiency and greater ROI. The company helps to bridge the worlds of business and IT as well as to unify the efforts of various departments behind a singular purpose.

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Client Challenge

Selleo was engaged by Northwood Advisors to develop a business process management tool PacTrac for a Northwood Advisor’s client: Pacific West Communications, Inc. – a telecommunications infrastructure and site development company. PWC needed a platform to support the management of employee tasks, jobs assignments and scheduling, shift planning, report generation and work evaluation. Selleo’s main task was to develop the custom web platform.

Approach and Process

Northwood Advisors (NA) and Selleo decided to use an agile / iterative approach to software product development, whereby specific platform modules and functionalities were developed in successive iterations. Consultants form NA together with a PWC team designed a sustainable data acquisition system, while Selleo developed and implemented the solution thus designed. Both service providers were systematically gathering feedback from PWC to efficiently deliver a solid software tool which addresses very tangible problems target customers/users are confronted with.

Solution Description

PacTrac is a web cloud based platform built for a construction industry company. It facilitates the management of the company by supporting employees allocations, tasks and jobs assignments, scheduling, clients interactions and workflows involved. This web solution enables construction managers to assign jobs to schedules and conduct efficient shift planning. The user-friendly interface makes it easy to schedule tasks for the workforce and to keep track of pending jobs. All the data is aggregated and processed into easy-to-understand reports. The report generation functionality supports the evaluation of work done.

Modules and Features

PacTrac is a cloud based web platform which consists of several modules such as:

  • work breakdown structure creation and management
  • jobs assignments, schedules and shift planning
  • powerful scanning, retrieval and reporting features

The platform is also integrated with an online document management system (eBridge) with powerful scanning, retrieval and reporting features. All of the features were designed to closely correspond with PWC real-life business processes with their specific characteristics.


Value Delivered

Selleo supported NA in delivering dashboard and scorecard for actionable, metrics-driven enterprise-wide system.

The CEO of NA – Myron Webber – says:

“Teams shouldn’t have to struggle with spreadsheets, disconnected tools, broken processes and ineffective organizational systems in order to provide reporting, analysis, planning and forecasting to run the business. And there shouldn’t be a gap between IT and finance/operations when it comes to applying technology and supporting decision-making.”

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