The multi-sided platform provides sellers with a channel through which to market the goods and services they offer. Most importantly, suppliers gain access to information about potential buyers interested in their specific offerings (sales leads); more precise targeting allows to increase the likelihood of the seller actually closing the deal. Sales offers/deals are created and posted in the web service either by the seller or an agent. The sellers offer their goods or services at a discount. Some deals are available at a discount only if a predefined number of buyers decide to purchase an item / a service.
Additionally, buyers may choose to purchase vouchers which entitle them to discounts on selected deals covered by the voucher programme. Buyers can view the offers available and notify the seller of their interest in a posted offer, whereby a lead is created and open to the seller to respond to. Though buyers are typically procurement managers / sourcing agents (B2B), consumers may as well take advantage of the deals on offer (B2C). Both sellers and buyers can choose paid membership subscriptions. The former are thus allowed to manage multiple sub-accounts and purchase sales leads in bulk, while the latter gain access to premium / high-quality deals.
The system has been fully internationalised and can thus be applied in different geographic locations (payments in the local currency). The back-end of the application was developed by Selleo Ruby on Rails developers in Rails 3, while the front-end – in Rails 3 and jQuery. The platform has been integrated with Paypal, Postmark, Pisa (xhtml2pdf), Facebook, LinkedIn and Google.