Software quality assurance (SQA) helps you reduce incident risk, protect user trust, and keep engineering load predictable. We start with a quick audit, align on a risk based strategy, execute with your team and tooling, then report back with clear priorities and ownership so decisions stay in your hands. Trusted delivery matters, below you will see teams and products we have supported, so you can judge fit fast.
Why partner with us?
Expert Knowledge: Senior QA specialists who plug into your stack fast, focus on what is most likely to break, and improve software quality without slowing delivery.
Flexible Approach: Engagement shaped around your release cadence, CI workflows, and team structure, support that fits rather than a parallel process.
Transparent Reports: Clear findings, risk ranked recommendations, and next steps your engineers can act on immediately.
Cost and Time Efficiency: Earlier detection reduces late stage rework and production firefighting, protecting roadmap time and runway.
How we can help build the highest software quality
When a release goes wrong, the cost shows up fast in incidents, firefighting, and missed roadmap windows. Our quality assurance approach focuses on release readiness and early signal, so your team spends less time reacting and more time delivering. We translate quality objectives into a practical testing plan, set measurable quality metrics, and keep delivery predictable with a steady reporting cadence and clear ownership. If you also need broader delivery support beyond QA, scale your development while keeping one coherent workflow across teams. This is quality management that works with your existing workflow, not alongside it.
Earlier defect triage and fewer last minute surprises before release
Risk management that prioritizes what to test and what to ship now
Clear, repeatable quality gates aligned with your release cadence
Actionable reporting that makes responsibility and next steps obvious
More stable user experience that supports customer satisfaction over time
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We are experienced with software testing services and integrating many custom features
Global Standards Compliance
Map your QA toolkit to quality standards and ensure compliance with ISO and GDPR
Support audit readiness with clear evidence, traceability, and approval records
Automated Testing
Use test automation for high signal checks that guard every pull request
Ship portable scripts, documented test cases, and ownership your engineers can keep
Regression Testing
Run regression testing on critical paths to prevent hidden breakage after changes
AI IMPLEMENTATION
Customized AI features that we can use while software quality development
AI can assist your QA team by reducing repetitive work and improving triage accuracy, without replacing engineering judgment. We keep governance explicit with defined data boundaries, measurable KPIs, and a rollback plan, using quality data to monitor trends and keep decisions explainable. If you want to go deeper on implementation patterns, see our artificial intelligence solutions. The goal is faster feedback loops and a better signal to noise ratio when defects appear under real delivery pressure.
List of AI in QA use cases:
Detect defect patterns and flaky test signals before they slow releases
Support static analysis findings with smarter prioritization and clearer summaries
Generate test ideas from requirements to strengthen coverage and reduce blind spots
Maintain automation scripts by suggesting updates when flows and selectors change
Triage defect data into actionable buckets with owners, evidence, and next steps
Do you need support with software quality? Take advantage of our consultations to connect with experts in cutting-edge technologies who can help streamline your project and minimize costs.
Our Expertise
Our custom software and mobile app development case studies
HRM
A Danish software house with a capable HR solution for staffing activities designed for employers and recruitment agencies
The Client contacted Selleo to augment their in-house Ember developers’ team and build HR-focused applications.
The team developed two separate applications and integrated 3rd party HR services into the apps allowing them to display various statistical data.
BrandActif is a visual commerce app with scalable, real-time GraphQL API
Our Selleo developers focused on building a new solution, accessible on any device, from scratch having in mind three pillars of the initial idea: publishing, broadcasting, and using branded assets. We applied an advanced image recognition solution and scanning technology to enable users to interact with brands in a unique way.
B4B Payments is a global B2B payments innovator headquartered in London, offering smart and flexible corporate payments and card solutions. B4B’s solution combines a Mastercard® prepaid card with a powerful in-house proprietary management portal saving businesses time and money.
BrandActif is a visual commerce app with scalable, real-time GraphQL API
Our Selleo developers focused on building a new solution, accessible on any device, from scratch having in mind three pillars of the initial idea: publishing, broadcasting, and using branded assets. We applied an advanced image recognition solution and scanning technology to enable users to interact with brands in a unique way.
B4B Payments is a global B2B payments innovator headquartered in London, offering smart and flexible corporate payments and card solutions. B4B’s solution combines a Mastercard® prepaid card with a powerful in-house proprietary management portal saving businesses time and money.
Together, we can create the highest-quality applications for any context
From quality assurance services to custom software and more. We provide the technology and expertise.
Business / Enterprise Training Software
Talent Management Software
Self-service HR software
Business / Enterprise Training Software
In enterprise environments, reliability and audit readiness matter as much as features. We align integration needs and quality requirements early, so teams ship with fewer surprises across complex software development constraints.
Faster onboarding flows that reduce operational overhead for admins and manager
Clear permission and role logic that supports compliance and internal audits
Stable integrations with identity, reporting, and learning tools already in use
Predictable scaling patterns for peak usage without degrading the user experience
Talent Management Software
Talent platforms live or die on data accuracy, permissions, and trust in reporting. We design around domain constraints and workflow realities so your product stays consistent as teams, roles, and regions grow.
Cleaner candidate and employee data flows to reduce manual cleanup and rework
Secure access patterns for managers, recruiters, and HR with minimal friction
Reporting that supports planning and succession decisions with confidence
Self service HR requires simple UX over complex rules, plus dependable integrations into payroll and identity systems. We focus on predictability, privacy, and operational stability to keep support tickets down.
Streamlined employee workflows that reduce HR queue pressure
Secure document handling and approvals with clear access boundaries
Reliable integrations into payroll, identity, and internal communication tools
Consistent performance across devices and browsers to protect daily usage
OUR YOUTUBE
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CBO
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Client Value & Trust
Learn how entrepreneurs, business and technology leaders who are after software driven innovation are collaborating with our high-performing teams.
Steve Cornwell
CEO, Northpass, USA
Selleo has proved to be a professional and competent web and mobile software development team, they were apt at understanding our wishes and extremely service minded. I highly endorse whole Selleo team.
CTO
International Business Consultancy
We’ve never encountered a language barrier; all interactions and documents are done in English. They’re interested in our feedback, proactively finding ways to improve.
Matthew O’Neill
CEO & Co-Founder, Samewave UK
Selleo has proven to be one of the best outsource development partners we've ever used. They are reliable, communicative, always helpful, consistently deliver to a high standard and are an absolute pleasure to work with too.
Steve Cornwell
CEO, Northpass, USA
Selleo has proved to be a professional and competent web and mobile software development team, they were apt at understanding our wishes and extremely service minded. I highly endorse whole Selleo team.
CTO
International Business Consultancy
We’ve never encountered a language barrier; all interactions and documents are done in English. They’re interested in our feedback, proactively finding ways to improve.
Matthew O’Neill
CEO & Co-Founder, Samewave UK
Selleo has proven to be one of the best outsource development partners we've ever used. They are reliable, communicative, always helpful, consistently deliver to a high standard and are an absolute pleasure to work with too.
Steve Cornwell
CEO, Northpass, USA
Selleo has proved to be a professional and competent web and mobile software development team, they were apt at understanding our wishes and extremely service minded. I highly endorse whole Selleo team.
faq
Software quality assurance is the planned set of quality assurance activities that prevent defects across the entire lifecycle, from requirements to release. Quality control is the verification layer that checks results through software testing and QA testing, such as reviews and executions of test cases. In practice, software quality assurance connects quality management with day to day QA processes, so teams can ensure compliance with quality standards, industry standards, and defined standards. It also supports quality management systems by keeping evidence, audits, and related documents consistent and easy to trace.
Start by mapping business goals to measurable quality objectives, then translate them into quality requirements your software developers can build against. This is quality planning that aligns project management and the development process with clear acceptance criteria, risk management priorities, and release timing. Define what the final product must achieve in reliability, security, and usability, then decide how you will detect defects early using testing processes, quality metrics, and feedback loops. This keeps software quality visible and actionable instead of subjective.
Reliable QA processes rely on defined processes, clear ownership, and tight feedback loops between the QA team and engineers. The key elements usually include shared quality processes, consistent test case design, regression testing scope rules, and effective communication so issues do not get lost between roles. Add change management so updates to source code, environments, and configuration management do not break repeatability. Strong software engineering quality assurance practices also include lightweight documentation and predictable reporting so project managers can make decisions quickly.
Test automation works best when it protects critical paths on every change and stays portable in your stack. Use automation scripts that are readable, versioned with the source code, and paired with documented test cases so ownership stays with your team. Connect checks to build automation and configuration management to reduce environment drift and keep releases consistent. Treat automation as a QA toolkit, not a separate system, so software testing supports delivery speed while improving software quality and overall quality standards.
Regression testing verifies that new changes did not break existing behavior, especially around critical user flows and integrations. Prioritize using risk management and defect data, focusing on areas with frequent changes, high impact incidents, or recurring quality issues. Start with a small set of high value test cases, then expand coverage based on collected data, production signals, and quality metrics that monitor trends over time. This keeps testing processes efficient and prevents a bloated suite that slows releases.
Run performance testing when your product has traffic spikes, strict SLAs, complex queries, or new architecture changes that can affect latency. Focus on quality metrics that reflect real usage: response time, error rates, throughput, and resource saturation, then track results as collected data to monitor trends across releases. Tie outcomes to release gates so decisions are repeatable and aligned with overall quality standards. Done well, performance testing supports high quality software and reduces incident risk without slowing software development.
Unit testing validates small components early, helping software developers catch mistakes before they propagate through the system. Static analysis complements this by scanning source code for common defects, security issues, and maintainability risks that are easy to miss in review. In this context, software refers to more than code: it includes configuration, dependencies, and integration points that can affect behavior. Combined, these testing types improve software engineering quality, reduce defect leakage, and keep the final product more stable.
Effective triage starts with consistent defect data and quality data: steps to reproduce, evidence, impact, and suspected scope. A quality engineer or QA engineer can group issues by risk, map them to owners, and keep a reporting cadence that project managers can act on. Use quality metrics that track reopen rates, escape rates, and time to resolution, then align priorities with product management goals. This approach keeps quality assurance transparent, reduces chaos, and helps teams detect defects earlier with clear next steps.
Software process improvement is a continuous loop of evaluating processes, identifying bottlenecks, and updating defined processes so teams continuously improve processes without adding overhead. Use effects analysis to understand why defects happen, then adjust quality assurance practices, tooling, and handoffs. Capture decisions in lightweight related documents so learning is not lost, and use change management to roll improvements out safely. This is practical quality improvement that strengthens quality management systems and protects delivery predictability.
An external team can add hands on experience, specialized tools, and a scalable QA team that supports your roadmap without overloading key contributors. You gain structured software quality assurance sqa, repeatable QA processes, and clearer quality control, while your engineers stay focused on building. The result is more consistent software testing, improved release readiness, and higher customer satisfaction as issues are found earlier. With the right collaboration, you also get documentation and portable assets that keep ownership in house and support long term quality management.
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