MOBILE AND ONLINE GAMES DISTRIBUTION
GameGenetics GmbH a leading player in user acquisition for free mobile and online games, augmented their in-house team with Selleo programmers to develop a digital performance dashboard; the software solution has been integrated with the client’s back-office and can be used by GameGenetics’ internal teams and their customers to manage and optimize games advertising campaigns.The digital dashboard provides an overview of advertising data and performance parameters. The client teams can easily check relevant statistics to effectively optimize their business.The back-end of the application was developed in Ruby on Rails and AngularJS was used as a front-end library. The dashboard was integrated with an external service through an API to the Cassandra database. We have also used Twitter Bootstrap, MySQL and HighCharts on the project. The application was developed by our Ruby on Rails Experts.