Selleo Labs spółka z o.o.

As a UX/UI designer, I research, investigate and evaluate user requirements in order to deliver outstanding quality products for our clients.

Katarzyna Legień

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Whether your company is preparing to introduce a new digital product or there's a risk that current **user experience** issues prevent you from expanding, it's a good idea to revisit your **user experience strategy**.
The area of user experience design is large, interdisciplinary, and intriguing. It influences the goods and services we use regularly, and it may make or break a company's or brand's success.

The profession of a UX designer is dynamic and requires a wide range of skills. In this article, we'll give you the best introduction to UX design, discuss [UX consulting](https://selleo.com/ux-design), and tell you everything you need to know.

***After reading this article, you will learn:***

* What are the key differences between a UX Designer and a UX Design Consultant, and how do their roles complement each other in a project?
* How do UX Design Consultants contribute to boosting a company's return on investment (ROI)?
* What are some key traits to look for when hiring a UX Design Consultant for your business?
* How can a UX consultant help a company discover new business opportunities and hidden problems?
* How important is the ability to learn and adapt to new UX trends for a UX consultant, given the fast-paced nature of the IT sector?

So, let's get started.

## What is UX design?

> User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
>
> — Don Norman, Cognitive Scientist & User Experience Architect

Any contact a user has with a product or service is referred to as user experience (UX). Every aspect that forms this experience, how it makes the user feel, and how simple it is for the user to achieve their intended objectives are all taken into account by UX design. This may be anything from the experience of a tangible object in your hands to how simple the checkout procedure is when purchasing anything digitally. The objective of UX design is to provide users with simple, effective, meaningful, and overall enjoyable experiences.

## What is UX design consulting?

![What is UX consulting and how does it impact your business goals](https://a.storyblok.com/f/86602/720x408/b5a6617a70/what-is-ux-design-consulting.jpg)

By applying the proper UX procedures, methodologies, and tools, UX consultancy helps organizations **enhance their product's** overall usability and save costs.

A professional design and UX consulting firm will assess your product holistically, give product strategy advice, run workshops, and provide education to empower your company with the finest UX techniques.

The best UX consultants focus on at every stage of the product development cycle, from product discovery and prototype validation to post-release support. 

## What does a UX design consultant do?

Here are the core duties of a UX design consultant.

* help to gain an understanding of customer needs and their detailed personas
* perform audits of applications, websites and SaaS products
* build prototypes and perform usability tests
* provide a roadmap to user experiences strategies
* give ongoing direction and means to measure the effectiveness of the UX
* engage and educate staff members

<Baner name={design} />

## When do you need UX design consulting?

It's difficult to establish your own in-house UX design team unless you're a computer behemoth or a software firm. It's difficult to find and hire the appropriate professionals, especially when you require individuals with the knowledge and experience to recognize possible UX roadblocks and uncover additional optimization possibilities.

On the other hand, qualified UX consultants would have worked on several projects in a variety of sectors and for a variety of businesses.

Here are a couple of situations where you should consider hiring a UX design consultant:

* When you need an **outside perspective** a consultant can reveal solutions that are concealed at a closer range. Professional counsel and objective assessment, result in specific suggestions and creating better user solutions.
* Hiring a consulting team will help you **boost your productivity and profitability**. Improve the UX design of your product to maximize its potential.
* UX consultant will help you develop **effective usability testing strategies** and determine if your products work properly.
* A UX design consultant will assist you in gaining a significant **competitive advantage**.
* Engaging a UX consultant is also a good idea when you need a complete **audit of your application or website** to find areas for improvement.
* You might also want some assistance from a UX consultant when developing a new **UX strategy**.

## UX designer vs. UX design consultant?

There is a lot of overlap among UX designers' and consultants' everyday tasks, but there are also significant distinctions. Client expectations for UX consultants are different from those for other types of consultants. A shift in priorities and mentality has occurred.

![ux designer vs ux design consultant](https://a.storyblok.com/f/86602/1500x782/c6313dcb5a/the-main-features.jpg)

The main features of each position are listed below.

### UX Design Consultant

* A UX consultant's job is to highlight the need for user research for both generating leads and increasing sales.
* UX consultant conducts a holistic evaluation and auditing of the digital products.
* He/She performs big-level prototyping and usability testing of the products.
* Research and create roadmaps, strategies and implement UX.
* Inform staff and other stakeholders regarding the best UX practices.
* Monitor organization growth by educating staff members regarding the changes made around.
* Lead and influence the top-down UX efforts of an organization for better results.
* Recommend best tools and methods to measure and improve UX.

<ReadMore> Read also: [User Experience (UX) Audit: Discover How To Improve Your Digital Product](https://selleo.com/blog/user-experience-audit) </ReadMore>

### UX Designer

* A UX designer's job is to execute and implement a specific design task included in the UX strategy.
* UX designers own a certain aspect of the user experience.
* Evaluate and monitor the UX design processes and how they impact the overall UX experience.
* Interpret data gathered by research and implement it into design work.
* Improve the UX design over time.
* Keep the stakeholders and management aware of the issues in UX design.

![What can UX design consulting do for your company](https://a.storyblok.com/f/86602/720x460/1a3a04e568/what-can-ux-design-consulting-do-for-your-business.jpg)

## What can UX design consulting do for your business?

UX consultants are recruited to assist, not to criticize, or crush everyone else's ideas. A UX consultant do many jobs such as:

### Set up the proper UX procedures

A UX design consultant can use agile methodology and a customer-centric approach to assist you in driving organizational development and internal change.

### Learn about new business options

A UX expert looks at the overall picture of your company to help you uncover hidden problems and possibilities.

### Boost your return on investment

UX consultant experts can help you determine how to assess the success of UX design and enhance the commercial performance of your product.

<ReadMore> Read also: [When Is A Good Time To Optimize The UX Of Your Application?](https://selleo.com/blog/when-is-a-good-time-to-optimize-the-ux-of-your-application) </ReadMore>

### Create outstanding user experiences

If you want to enhance the performance of your product but don't know where to begin, then a UX consultant can help you figure out what consumers want and how to solve usability issues.

### Conserve resources

A UX consultant can help your company save time and money on design, research, and engineering by prioritizing product design and development activities.

### Improve your company's UX maturity.

To equip your organization with the proper UX tools and methodologies, UX consultants offer workshops and training for key stakeholders and product teams.

## What to look for in a UX design consulting team?

![Design skills and communications - What to look for in a UX design consulting team](https://a.storyblok.com/f/86602/1500x790/8830f7c331/what-to-look-for-in-a-ux-design-consulting-team-2.jpg)

There are several crucial characteristics of an elite consultant. Here are some key points:

### Individual expertise

Consultants have completed a large number of projects, which makes them the finest experts in their industry. They may be paid more for each hour than an average worker, but this should be accompanied by their greater expertise and knowledge. They can discuss both the advantages and disadvantages of each proposal.

### Knowledge acquired by a group effort

Scaling up knowledge is something that a strong consulting team excels at. Even inexperienced consultants have immediate access to top advisers with years of expertise, as well as internal databases, frameworks, and case studies to apply to your project. Quality consultants aren't embarrassed to confess when they don't know something right away, but they are creative and seek assistance from others when necessary to discover the best answers.

### The ability to learn.

While you should expect a consultant to be knowledgeable and experienced, in the fast-paced IT sector, it is their ability to learn that counts the most. Daily, new user interface patterns, techniques, and trends emerge.

### Skillfulness

It is not just academic knowledge that is important, but also actual abilities. This is especially true when it comes to the current design approach. UX designers gather essential insights and data, discuss viable solutions, settle on the most promising ones with the team, and verify their decisions in UX design sprint workshops. These duties need excellent analytical abilities as well as the capacity to think effectively and come up with novel solutions on the go.

### Great communication

A skilled UX consultant has excellent communication skills, which enable them to pull knowledge from your team — regardless of their personality. They are also capable of leading workshops. Your team may already have the answers to the questions you're posing. Client service workers, sales reps, analysts, and software developers all have a distinct perspective on who your users are and who they could become as you expand your customer base. Furthermore, when making presentations, competent consultants introduce concepts gradually and effectively explain them to the consumer.

<Baner name={know-us} />

### Extreme ownership culture

The finest consultants are in charge of their meetings and the outcomes of the process. They are professional while being friendly, aggressive while remaining open-minded and innovative while remaining motivated by the value they give.

High productivity. You want your consultants to be able to produce outcomes quickly. This applies to every area of their job: analysis, which leads to a better knowledge of the underlying problem, brainstorming solutions to problems, and lastly, the real-world impact. They must be able to efficiently perform and integrate the outcomes of their labor into the framework of your product or organization.

## Conclusions

Not only will the best UX consultants enhance your [UX design process](https://selleo.com/blog/6-steps-of-uxui-design-process) and core business metrics, but they will also help you save money. They will train your team on how to establish your product with a design-first strategy for as long as their commitment to the project lasts, and they will encourage everyone involved in the project to continue to develop their points of view.

When a project with a top consultant is completed, you should be able to conduct your design sprints, spot potential UX issues, plan user journeys and develop innovative ideas to overcome roadblocks and improve performance.

If you are searching for the best [UX design consultant](https://selleo.com/ux-design), give us a call or contact us [here!](https://selleo.com/contact)

A profession in UX design is fast-paced and demanding a wide range of abilities. We'll give you the best introduction to UX design and tell you everything you need to know in this article.


Why Do You Need UX Design Consulting And How Can Your Business Benefit From It?

## What are the differences and when do you need them?

Proof of Concept, Prototype, and Minimum Viable Product (MVP) are the three most common words you will hear during any software development. Each of those words describes a version of a finished product but at different stages of completion so it is very easy to get confused.

This post will guide all CTOs and Product Owners to learn how to start their software development. Having know-how of these three words is very important as these terms help in planning and defining the project. It is the most important part of the software development process.

So, let’s get started.

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## Proof of Concept (POC) -  Everything You Need to Know

Here we will explain POC in detail from its definition to uses and benefits.

### What is Proof of Concept in IT?

A proof of concept is a bare-bones feasibility test of your central premise that determines whether or not an idea can be achieved.

A proof of concept only covers a portion of our potential product. Many POCs that discuss each of the features and functionality can thoroughly evaluate a complex idea.

### What are the Main Points of POC?

The main points of POC are:

* The concept addresses the basic question: Can a product be built or not?
* It tests the assumption for the real-life final product
* It helps to define the idea, functionality, feasibility of a product
* It is a theoretical demo to see if the product is possible

### When to use Proof of Concept?

**#1: When you are Upgrading your Product with Latest Technology**

At this point, a proof-of-concept helps you to assess the new feature's viability without putting the company at risk.

**#2: When you are Boosting an Existing Technology**

POC can help to determine which option is the best. It is possible to test hypotheses without actually designing a product. This helps businesses save valuable time and money.

**#3: When you are using Third-Party Solution for your Project**

Using a third-party solution is often risky, so conducting a feasibility check before deciding on a solution will save you a lot of time. A perfect example would be integrating a payment system into your app. Before you begin integrating the solution, make sure the technology is feasible.

### Top 3 Advantages of Proof of Concept

![Img](https://a.storyblok.com/f/86602/720x307/45522c3add/top-3-advantages-of-proof-of-concept.jpg)

The top 3 advantages of POC are as follow:

**1. Project Managers can Identify Potential Risks and Hurdles**

Creating a proof of concept helps project managers in identifying potential threats and barriers in the development process. Managers should predict challenges and schedule their projects accordingly while still planning, rather than discovering them before or after the product release. It helps them to eliminate risks and obstacles.

While the POC cannot guarantee a smooth execution of project management fundamentals, it can improve the product's chances of success.

**2. Helps Develop Feasibility Report for Stakeholders**

Before project managers may ask for funds for their plan, they must first convince their stakeholders that the investment is worthwhile.

They will demonstrate the idea's usability and viability through POCs. They can clearly illustrate the benefits of the proposed product to the company's operations, brand image, and customer relations, among other things.

**3. Project Leaders can Forecast Future Chances for Scalability**

When project managers consider developing a product, they and their stakeholders almost always expect it to be scaled up. As a result, project managers may use POCs to check the viability of a concept and its scalability, whether it is done immediately or over time. When in the proposal stage, POCs will assist project managers in addressing scope creep.

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### 6 Easy POC Templates for Software Developers

To aid in the planning and to execute upcoming IT projects, we've compiled a list of free proof-of-concept models, and examples found online.

**Template # 1 - Commonwealth of Pennsylvania, Department of Public Welfare**

This [detailed proof-of-concept document](https://www.dhs.pa.gov/providers/Providers/Documents/Business%20and%20Tech%20Standards/Applicaiton%20Domain/Proof%20of%20Concept%20-%20Pilot%20Guideline.doc) was created by two IT executives ten years ago and continues to be a helpful method to create a proof-of-concept for custom-built market offerings and new technology investments. The document gives comprehensive descriptions for the POC process's preparation, monitoring, and performance and a helpful template at the end.

**Template # 2 -  Intel**

[Intel's step-by-step guide](https://www.intel.com/content/www/us/en/analytics/artificial-intelligence/ai-proof-of-concept-for-enterprise-applications.html) explains how to create a good proof of concept for AI applications. Business leaders can use Intel's proof-of-concept template to scale various AI-based solutions and decide which is the best match, given the rapid proliferation of AI and many other automation technologies in the enterprise.

**Template # 3 -  Toolbox.com**

This sampling technology [proof-of-concept template](https://it.toolbox.com/blogs/craigborysowich/technology-proof-of-concept-sample-030510) explained how to outline a methodology for any size POC and determine the required technological environment and expected requirements for a new system in detail.

**Template # 4 - Designli LLC**

Prove necessity, map weak points to solutions and get feedback, test the idea, evaluate, and build a minimum viable product are five steps offered by software firm Designli for [effective software development](https://designli.co/blog/5-steps-proof-concept-successful-software-development/).

**Template # 5 - Accelerator Research and Innovation for European Science and Society (ARIES)**

The [proof-of-concept proposal](https://app.grammarly.com/ddocs/1146519889) map created by ARIES is a good example of a simple template that can be used in various industries. The prototype includes six parameters, each of which is annotated with questions and other information that explains what is expected of each.

**Template # 6 - Mervyn George**

Mervyn George, a tech advisor, and the author take to LinkedIn to give [six software proof-of-concept](https://www.linkedin.com/pulse/20140828131241-10893657-the-software-proof-of-concept-6-vital-components-for-success/) progress components: recognizing the team, defining success, aligning goals, expecting a win-win result, clarifying next steps from the start, collecting input, learning, and evolving.

Now, let’s move on to Prototype.

<ReadMore> Read also: [How To Develop A Mobile App - Best Practices](https://selleo.com/blog/how-to-develop-a-mobile-app-best-practices) </ReadMore>

## Prototype - How will my Application Look Alike?

Let’s get into more details for Prototype and its uses.

### What is Prototyping in Software Development?

It's a tool for quickly validating a concept with users and stakeholders before committing to growth. The prototype's primary aim is to aid in product creation decisions and reduce the number of errors.

#### Advantages of Software Prototyping:

* Increased user involvement in the product before implementation.
* The users get a better understanding of the system being developed.
* Defects can be detected earlier.
* Quicker user feedback.
* Missing or difficult functions can be identified easier.

#### Disadvantages of Software Prototyping:

* Costly and time-consuming process.
* Difficult for developers because of changing customer requirements.
* The system may expand beyond the original plans.
* If the customer is not satisfied from the very beginning he/she might lose interest.

### What are the Types of Software Prototyping?

![Img](https://a.storyblok.com/f/86602/720x307/328b6be2c8/types-of-software-prototyping.jpg)

Software prototypes are primarily of the following styles for various projects in different categories:

**Rapid Prototyping**

Rapid prototyping, also known as throwaway prototyping, requires minimal effort and requirement analysis. It is discarded as soon as the actual device is established based on the prototype's understanding, as the name implies.

**Evolutionary Prototyping**

This starts with the bare minimum of the functionality on which potential prototypes for the entire system can be designed. It's a step-by-step evolutionary method for collecting requirements.

**Incremental Prototyping**

Similar to evolutionary prototyping, incremental prototyping entails creating several prototypes for various subsystems and then combining them to form a full system.

**Extreme Prototyping**

Extreme prototyping is divided into three stages and is recommended for web development projects. In the next step, the data processing is simulated using the initial prototype, which contains all existing pages. In the end, the prototype incorporates the services.

**Software Prototyping - Application**

Software prototyping is the way to go if you have a lot of user interface specifications.

This prototyping can get a close approximation of the actual program for your online systems to fill out the form and numerous other needs.

### When to use Prototyping?

Organizations must determine whether prototyping is beneficial to a specific project on a case-by-case basis. Here are a few things to think about and scenarios where prototyping makes sense:

* When the requirements of the product are not clear to the team.
* When the demands of the product are unstable and change quickly
* When there are software-intensive and complex systems that need experimentation and minimum risk
* Big projects with tight timelines and deliverables

### What are the Best Practices of Prototyping?

Always use the prototype for complicated and perplexing specifications.

* Plan the prototype well and record it for the team to follow
* Have meetings with the team to ensure the project is on schedule and not delayed
* There should be a sync between the users and the designer's methodology with an understanding of potential problems and pitfalls
* Do not be afraid of new concepts and improvements throughout the process or when deploying.
* Prioritize the features while integrating them into the prototype
* The first step in obtaining an accurate prototype is to choose the appropriate type of prototype.

![Img](https://a.storyblok.com/f/86602/720x408/955a548e46/the-best-practices-of-prototyping.jpg)

And, now it is time to learn details about the Minimum Viable Product (MVP).

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## MVP - What to do to Achieve your Business Goal?

In this section of the blog, you will get to know everything about MVP.

### What Is a Minimum Viable Product?

A minimum viable product, or MVP, is a publicly available version of a product that allows teams to benefit from customer input.

A minimum viable product (MVP) is the most basic but well-polished version of the final product. It is released to the market with only minor flaws.

### Top 3 Reasons to Create MVP

Let’s look at each reason one by one.

**Reason # 1: Focus on Building the Core**

An MVP app focuses on a single concept and does not have any other features. The MVP strategy is consistent with the lean startup philosophy of creating the best product with a small budget in a short period. Having some of the most important but least essential features will help to reduce the cost of the MVP. The MVP enables the app to be reviewed with little risk.

**Reason # 2: It’s Budget-Friendly**

This is also another significant benefit, as it prevents you from wasting all of your money right away on items that may or may not succeed. It is recommended to build an MVP because it is a simple way to improve the mobile development strategy.

**Reason # 3: It Allows Market Validation**

An MVP will assist you in determining if your app is appropriate for your target market. It should effectively introduce your brand to consumers and demonstrate how your project differs from those in its category.

### 4 Steps to Follow When Building MVP

Here’re the four steps for building an MVP.

![Img](https://a.storyblok.com/f/86602/720x408/5704798f29/4-steps-to-follow-when-building-mvp.jpg)

**Step 1: Identify and Understand your Market and Product Needs**

The first step is to determine if there is a commercial demand for your product. It's also important to look at what your rivals are doing and figure out how to make your product stand out. This will assist you in determining what type of mobile product you need to be effective.

You need to set your goals and success criteria:

* **Long-Term Goals -** Once you've decided that there is a market for your product, you should set a long-term business goal: what do you want to achieve? E.g., if you own a coffee shop chain, you may want to reduce checkout time by 30% in the long run.
* **Success Criteria -** Next, determine what factors will determine the product's performance.

**Step 2: Define and Design User Journey**

It is important to develop the mobile app with the end-user in mind. This will allow you to examine the product from the user's point of view, from opening the app to achieving an end objective, such as making a purchase. This gives you ideas for how to build the app so that it is user-friendly. Furthermore, identifying user flow and addressing users' actions to complete an end objective ensures that nothing is overlooked while keeping service quality in mind.

Things To Consider When Creating A User Journey:

* **Identify The User -** Who will be the target market for your product?
* **Identify The Actions (Jobs) -** The jobs are the steps that the user (or users) must take to meet the story's conclusion and accomplish the target.
* **Identify The Story Endings -** There will be a story ending for each user, the user's target (i.e., booking an appointment).

**Step 3: Design A Clear Plan & Gain Map**

The plan and gain chart helps you recognize all of a user's pain points and the benefits that come from addressing them. This strategy allows you to figure out where you have the most opportunity to add value. You can then concentrate your MVP on these areas while putting the less important ones on your product roadmap for later updates.

<ReadMore> Read also: [Why MVP Development Should Be Outsourced](https://selleo.com/blog/why-mvp-development-should-be-outsourced) </ReadMore>

**Step 4: Decide A List Of Features**\*

You'll tell at this point what features to include in your MVP and what features to put on your product roadmap that aren't as essential. Identifying and prioritizing features can be as simple as asking yourself, "What does my user want vs. what does my user need?"

Keep in mind that adding too many user-requested features too fast will detract from the product's overall intent and degrade the user experience. The only parts you can have should be related to the ultimate purpose of your product.

* **Opportunity Statements**

To finish what features you want to carry out, use opportunity statements. You'll want to build feature sentences at this point in the MVP creation process. For example, the opportunity statement "How could we expedite the application process?" for our Pet Adopters who are applying to adopt animals might become "Reduce application processing time by 10%."

* **Breakdown Features**

Provide a rundown of the functionality to include in the product roadmap and the customer and specific opportunity statements.

* **Prioritization Matrix**

This move assists you in determining where you will have the greatest effect concerning the feature's urgency. You can use a prioritization matrix to decide what aspects must be included in your MVP and what elements can be added later.

## So, What Will You Choose - POC, Prototype or MVP?

The answer to this question lies in another question that is “What you want to Build?”

Most innovative products need all three of them. These tactics help you analyze a product idea before investing a large number of funds in its development. Simpler ideas like Airbnb can be realized by building an MVP and further refining the product. But, you may face great losses by implementing this idea. To minimize the risk, an interactive Prototype of a product can be built. You can send it for demand estimation and customer evaluation to make an informed decision.

If you need a development team that understands the requirements of your product and develops it in a reasonable time and affordable budget, look no further. We have the best and most experienced software developer at Selleo. You can [contact us](https://selleo.com/contact) anytime for further discussions.

Proof of Concept, Prototype, and Minimum Viable Product (MVP) - each describes a version of a finished product but at different stages of completion so it is very easy to get confused.

Katarzyna Legień

Blog posts that I worked on

Why Do You Need UX Design Consulting And How Can Your Business Benefit From It?

Outsourcing Software Development: MVP, Proof of Concept, Prototyping

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