The Shocking Truth About Goals in the Company World! Are They REALLY the Key to Success? part 1
In this video, we're exploring the true path to success. We'll discuss how goals alone don't guarantee improvement, drawing lessons from past incidents like Dieselgate and Wells Fargo. 👈 Discover two approaches: Objectives and Key Results (OKRs) for precise goal-setting, and the power of prioritizing and following the right processes. 💪 Subscribe for more insights on personal and professional growth! 😎 Join the conversation: Goals or Processes - what's your key to success? 🤔
Take a look at the transcript of part 1 of the video and learn about the shocking truth about goals in the company world.
VIDEO TRANSCRIPT
0:04 Probably you work in a company that has a lot of KPIs and there is some kind of goal-oriented culture.
0:13 Do you know that goals can be evil?
0:16 You think about any competition winners and losers - they have the same goals.
0:23 It means that setting a goal doesn't bring you to, you know, any kind of success. Reaching a goal also doesn't mean that you are better or you improved. It's just a moment in time.
0:41 And finally, if you set too high demanding goals, people within the company, they can just cheat to get there.
0:52 And probably you remember Diesel Gate or Wells Fargo. In these companies, people did a lot of bad things to get the goals, and it affected the company brand in the wrong way.
1:07 So are there any better ways than setting goals?
1:12 At least two of them, the first related with goals.
1:16 So objective and key results! That's the methodology which allows people to decide what they want to achieve.
1:23 But the second one much easier is about setting the right process and following it.
