Delivering new opportunities in a B2B eCommerce platform


Create a scalable and user-friendly single eCommerce platform to improve customer service and revenue growth opportunities.


A B2B eCommerce platform that gives vendors an easy-to-setup solution and generates higher conversion rates.

Menasa - screen

A ReactionCommerce platform to grow online businesses

Menasa is a Kuwaiti company supporting online retailers in starting their journey in the eCommerce industry. It offers a platform built to convert, scale, and thrive. Menasa contacted Selleo in 2020 to seek help with resolving the challenges of their existing platform and make their solution stand out from competitors.

The project’s main goal was to cut the high cost of maintaining existing e-commerces providing an easy setup and customizable solution for retailers. Having the client’s MVP (Minimum Viable Product) requirements in mind, we chose to build a solution based on an open-source platform - ReactionCommerce with adjustment in Node.js at the backend. The frontend was built from scratch with React.js and NextJS.

The platform should deliver exceptional eCommerce experiences for both retailers and their shoppers. It aimed to overcome such challenges as:

  • The high cost of maintenance
  • Complicated and time-consuming setup
  • Offer an Open ecosystem of integrations and rapidly integrate new functionality using thousands of open source packages.
  • Create a unique and user-friendly design (UX/UI)
  • Deliver customizable platform
  • Higher conversion rate
  • Get mobile-ready solution
Process and Project Scope

Experienced dedicated team with an entrepreneurial sense of ownership

Menasa contacted Selleo in 2020 to outsource the MVP. We provided a fully-fledged dedicated team with a Client Team Leader supported by frontend and backend developers. To ensure a modern and friendly user experience, we also engaged our UX expert designers. The Quality Assurance Engineer took care of the feature performance and quality of the project.

Business Value

All-in-One B2B eCommerce platform

The new e-commerce B2B platform allows Menasa to have a solution that stands out in a very demanding and competitive market, manages to shine, offering easy setup and user-friendly eStore websites with cost-effective maintenance, contributing to their revenue growth.

Moreover, the vendors received the eCommerce platform powered by customizable end-user profiles managing their personal preferences. They can now enjoy a flexible product pricing tool and an intuitive merchandise inventory.

Some of the high functionality given by Menasa single eCommerce platform:

  • The open ecosystem of integrations
  • Internationalization - Localize your shop with language translations, currency conversions, and right-to-left templates
  • Product & Variant Management - Manage your catalogue with an intuitive product editor, merchandising tools, and a sophisticated publishing workflow.
  • Inventory Management - Simple track your inventory status
  • Universal Tags - Organize products into a structured hierarchy with dynamic tag taxonomy. Create search indexes, categories, and links based on an infinite number of attributes, such as type, season, and sale.
  • Notifications - Enable email notifications for customers when they place an order.
Technology stack

Reaction Commerce platform to boost sales

The main technologies behind the project are based on JavaScript - both at the front-end (application executed in the browser) and back-end (server application). The e-commerce platform was built on top of ReactionCommerce with MongoDB as a database.

The system is split into the following sub-systems: