
Menasa is a B2B eCommerce platform empowering retailers with scalable, customizable, and cost-effective solutions. Built on ReactionCommerce with React.js and Next.js, it simplifies operations through intuitive design, localization, and advanced inventory tools, enhancing the retail experience.

about project
Project Overview
Description
Menasa is a Kuwaiti B2B eCommerce platform designed to empower online retailers by providing a scalable, user-friendly solution for building and managing eStores. Built on ReactionCommerce, the platform delivers seamless user experiences, customizable storefronts, and cost-effective maintenance.
Challenge
Menasa sought to address the high costs and complexity associated with maintaining existing eCommerce platforms. The project needed to provide an easy setup, ensure mobile readiness, integrate modern UX/UI design, and support diverse functionalities, such as internationalization, inventory tracking, and flexible pricing. The solution had to stand out in a competitive market while remaining highly customizable for vendors.
Outcome
The delivered platform successfully met Menasa’s needs by incorporating a scalable and open-source foundation. Features like PWA support, dynamic tag taxonomy, and robust inventory and product management enhanced functionality for users. With its intuitive design and streamlined operations, Menasa’s platform now enables retailers to thrive in a competitive industry, boosting both user satisfaction and revenue.

our role
Scope of our work
Selleo delivered a fully-customized B2B eCommerce platform for Menasa, based on ReactionCommerce. We developed both frontend and backend using React.js, Next.js, and GraphQL, implementing features like inventory management, flexible pricing, and internationalization. We ensured mobile optimization and provided an intuitive UI for ease of use, enabling efficient product management and vendor notifications.
Business Value
Empowering Regional Collaboration Through Digital Tools
Menasa’s new B2B eCommerce platform provides an intuitive, customizable solution that helps online retailers scale their businesses while reducing maintenance costs. By offering flexible product management, easy integration, and mobile optimization, it empowers vendors to enhance their store operations and improve customer experiences.
Key Features:
- Open Ecosystem of Integrations: Streamlines workflows by allowing easy integration with various third-party services.
- Product & Inventory Management: Simplifies inventory tracking, product editing, and merchandising.
- Internationalization: Supports multiple languages, currencies, and right-to-left templates, catering to global audiences.
- Pricing Flexibility: Enables customizable pricing strategies to match vendor needs.
- Notifications: Provides automated email notifications for customer orders, improving communication and customer satisfaction.
This powerful platform not only drives revenue growth for Menasa but also enhances efficiency, offering vendors a competitive edge in the fast-paced eCommerce market.
design system
Styleguide
For the Menasa B2B eCommerce platform, the design focused on creating a modern, professional, and user-friendly interface to cater to online retailers' needs while ensuring seamless usability. The visual style reflected Menasa's mission to provide flexible and customizable eCommerce solutions, balancing aesthetics with functionality.
Typography

Colors
Wireframes

results
Outcome Gallery
Explore the Menasa B2B eCommerce platform’s design, highlighting its intuitive user interface and essential features, such as product management, inventory tracking, and vendor dashboards. These mockups demonstrate how the platform enhances eCommerce experiences, offering flexibility and ease of use.


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