e-commerce

Handling B2B eCommerce that accelerates growth and drives revenue

challenge

Develop an administrative platform for product handling

Velory (formerly Universal Avenue) is an eCommerce B2B platform selling and distributing electronic devices from various brands. The marketplace solution acts as a broker - buying chosen products and delivering them via platforms like Dustin or Ingram. This B2B eCommerce web portal is powered by machine learning aiding small and medium-sized businesses to accelerate growth. Their Distribution Partner Platform helps to add value to the customer base, driving revenues and aiding customer growth.

Velory contacted Selleo as they were looking to augment their in-house development team to further develop the administrative platform. The main features include product configuration with an extensive editor, product manager and pricing configurator.

Our responsibilities were to:

build a product editor that allows adding variants of products
create a product manager with filters and the ability to assign products to different partners
develop a pricing configurator including features like manual price input, determining the monthly rental fee for the given products and adjusting the price according to the manufacturer’s costs

Service Process

collaboration

process

scope

collaboration

Selleo augmented the client’s team with a fully-fledged team of front-end developers. The developers were responsible not only for the code, but also preparing a detailed documentation of each cycle. This also included examples of problems users are facing with a proposed solution.

process

The project’s process was changing according to the main goals and the client’s requirements. We kicked off with 2-week sprints and additional quarterly goals (Objective and Key Results). Then, switched to 5-week cycles - each week ending with a meeting with stakeholders.

scope

Apart from the development, our developers were responsible for quality assurance. Each pull request had a list of tasks that had to be completed by the reviewer. The entire process was Agile-based, however, not following all Scrum objectives.

Kicker

Our responsibilities were to:

build a product editor that allows adding variants of products
create a product manager with filters and the ability to assign products to different partners
develop a pricing configurator including features like manual price input, determining the monthly rental fee for the given products and adjusting the price according to the manufacturer’s costs

See what other clients say about us.

Learn what entrepreneurs, business and technology leaders who are after software driven innovation think about our collaboration.

Matthew O’Neill

CEO & Co-Founder, Samewave UK

Selleo has proven to be one of the best outsource development partners we've ever used. They are reliable, communicative, always helpful, consistently deliver to a high standard and are an absolute pleasure to work with too.

business value

A B2B marketplace software with more features, better speed and fewer errors

Velory (formerly Universal Avenue) is a B2B online shop and portal helping to drive revenue and add value to the customer base giving clients access to a wide range of solutions for business digitalization. With Velory, customers save time and money, gain a trusted partner and provide relevant business solutions while monitoring and managing solutions in one interface. Apart from that, they also deliver high speed, wide reach solutions for customer acquisition.

Our development team helped to create an administrative platform for product configuration with features like product editor, manager and pricing configurator.

The collaboration resulted in: