Building 250,000 online stores with custom eCommerce platform

SquadLocker hero image

Building a store as easy as 1-2-3

SquadLocker will outfit your team in 2 weeks or less! Their web-based business integrates all the steps required to outfit a team in one application available online starting from design and ending on delivering the gear to each individual’s home.

The challenge was to design and build an online platform which will follow a process to enable users to build their own clothing store. This store would be dedicated to their sports team which in turn would lead to change the way teams select and buy customized team gear and apparel. The steps that needed to be integrated included:

  1. Visiting a local vendor
  2. Sizing players
  3. Filling out order forms
  4. Collecting checks
  5. Handing out ready gear

By designing an online process the team manager could create a dedicated store which would be provided to individuals so that they could themselves order the right configuration of the gear directly to their home. In such way:

  • the manager just controls his part of the job saving his own time and effort
  • as well as provides the otherwise unavailable flexibility to the team members.
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Service Process

Selleo delivers team consisting of three developers and one designer which works together with Squadlocker’s internal team located in Warwick USA. However, our cooperation includes also working with others outsourced teams spread across the world that Squadlocker collaborates with.
Due to the difference in time zones, we adjusted our work time to be able to attend all the required scrum meetings. We use two weeks sprints which end with a new release and retro meeting. Every issue or blocker encountered on a workday we solve by discussing it on a daily standup. Additionally, we have grooming sessions when needed to gather all the requirements and discuss potential solutions and approach to the given problems. Sprint starts with estimation meeting where we assign story points to each task based on their difficulty.

Our team’s main responsibility is to develop, improve and maintain two customers-side modules of the entire Squadlocker system:

  • Store front - where customers can buy items in the store and personalize their apparel
  • Store builder - where locker manager can build and customize the store for his team
client value & trust
Keith Roberts
Keith Roberts
COO at SquadLocker

Through Selleo’s high-quality engineering and designs, the current website has attracted outstanding feedback from customers and industry partners alike. The team’s accessibility, strategic feedback, and scalable resources continue to boost productivity.

business value

Incredibly fast, hustle and error-free e-commerce experience

The main business value is in saving time the team managers need to invest in providing the team with a professional custom gear. The solution is an e-commerce platform with innovative online tools which make it easier for coaches and league administrators to manage athletic apparel purchasing for teams. It allows users to build their own clothing store dedicated to their sports team established to change the way teams select and buy customized team gear and apparel.

With this one-stop-shop, team managers and coaches can finally focus more on training their teams and stop worrying about the uniforms while easily supervise the outfits from a mobile device or a desktop computer. Setting up a store means that everyone can purchase uniforms tailored to their needs from leading apparel companies on their own and pay for them with just one click excluding complicated money operations.

The online experience is self-service, immediate, easy-to-launch

With easy, three-step setup the entire process is incredibly fast, hustle and error-free

Stores are opened 24/7 and are easy to manage

Challenge image
our teams

Ecommerce Software Development Team

Sell online & grow your revenue with eCommerce platform

Get to market faster, reach more customers, and increase online sales with our top-notch engineers. With a common passion for sci-fi movies and superheroes, we embark on projects as on unique missions to save.

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Meet The Team

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Heist Studios
Heist Studios

Next case in e-commerce

An efficient apparel & fashion solution to deal with a huge amount of orders.
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Awards & Certificates

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  • Top 1000 Companies Global 2021
  • Top Development Company Poland 2021
HR dream team
  • 2020 HR Dream Team Award
  • 2016 Employer Branding Featured
  • 2015 HR Dream Team Award
ISO CertificateISO Certificate
  • Information Security Management System compliant with PN-EN ISO/IEC 27001
  • Business Continuity Management compliant with ISO 22301