SaaS

Visualizing consumer’s digital footprints with digital dashboards

challenge

Change the digital marketing industry with machine learning

Simplaex is a Berlin-based company which offers an innovative alternative to the current digital advertising system. Standing behind the world’s most advanced Artificial Intelligence-powered user classification technology, the company aligns the ROI interests of the demand and supply side providing data on consumer behavior.

Founded in 2009 Simplaex GmbH operates a marketing technology platform that solves the problem of user’s acquisition and retention in mobile and online gaming. The company wanted to expand their platform which is based on machine learning algorithms. The solution should provide a better understanding of the customers' needs, help to reach them and get them engaged in products.

The software solution was aimed to resolve challenges of

Marketers who would like to have direct access to millions of identifiable users
Companies from gaming, traveling, fitness and dating industry, who would like to build lasting relationships with users, turning them into loyal customers.
Publishers who look for a single digital dashboard with the highest payout rates and relevant advertisements

Service Process

collaboration

process

scope

collaboration

Simplex GmbH chose to hire our specialized developers to augment their existing teams. Selleo front-end developers joined client’s team to enhance their capabilities with our expertise in terms of digital dashboards and single page applications development. With the team augmentation collaboration model client could extend its in-house resources and reduce the development time on the project.

process

As regards the process, we used Scrum to ensure the appropriate level of communication and collaboration with the client’s people (especially with the Product Owner), which we perceive as a critical success factor in outsourced projects execution. During the kick-off phase, our developers visited client’s premises in Berlin and collaborated closely together with client’s people on the projects. This arrangement allowed us to get familiar with the platform, understand the project vision and be more effective throughout the development process.

scope

The Simplex digital product consists of the following AI-powered solutions: Advance for performance advertising, Engage for app retargeting and Rivr for audience management.

client value & trust

Jan Thomas

Director of Product, Simplaex, DE

Selleo have allowed us to quickly scale our existing teams with additional developers, often within a couple of weeks. They're a pleasure to work with and have always delivered outstanding quality!

business value

Unified insight in understanding and evaluation of the consumer behavior

Selleo supported Simplaex GmbH in the development of their initial platform which allows game developers and publishers to create revenue from their current players and acquire new ones. Simplaex ADVANCE has now trusted partnership with over 1,000 global mobile and desktop publishers. Simplaex ENGAGE delivers solutions to retain and engage users while delivering personalized experiences. Recently we’ve worked together on the new AI-powered Audience Yield Manager called Rivr.

Rivr offers publishers and supply-side platforms a chance to advance to an audience-based performance model, delivering exponential value to advertisers. The solution acts as a universal translator for the programmatic value chain to match audiences and facilitates understanding and anticipation of changes in the bidstream on an audience level.

Marketers get the possibility to grow an active user base by giving each user a personalized workout
Companies from gaming, traveling, fitness and dating industry get best-in-class personalization tools to re-engage users
Publishers get a solution with the ability to detect user behaviour patterns and optimizing the selling of inventory