Change the digital marketing industry with machine learning
Simplaex is a Berlin-based company which offers an innovative alternative to the current digital advertising system. Standing behind the world’s most advanced Artificial Intelligence-powered user classification technology, the company aligns the ROI interests of the demand and supply side providing data on consumer behavior.
Founded in 2009 Simplaex GmbH operates a marketing technology platform that solves the problem of user’s acquisition and retention in mobile and online gaming. The company wanted to expand their platform which is based on machine learning algorithms. The solution should provide a better understanding of the customers' needs, help to reach them and get them engaged in products.
The software solution was aimed to resolve challenges of
- Marketers who would like to have direct access to millions of identifiable users
- Companies from gaming, traveling, fitness and dating industry, who would like to build lasting relationships with users, turning them into loyal customers.
- Publishers who look for a single digital dashboard with the highest payout rates and relevant advertisements
Process and Project Scope
Team augmentation for efficiency and expertise
Simplex GmbH chose to hire our specialized developers to augment their existing teams. Selleo front-end developers joined client’s team to enhance their capabilities with our expertise in terms of digital dashboards and single page applications development. With the team augmentation collaboration model client could extend its in-house resources and reduce the development time on the project.
Unified insight in understanding and evaluation of the consumer behavior
Selleo supported Simplaex GmbH in the development of their initial platform which allows game developers and publishers to create revenue from their current players and acquire new ones. Simplaex ADVANCE has now trusted partnership with over 1,000 global mobile and desktop publishers. Simplaex ENGAGE delivers solutions to retain and engage users while delivering personalized experiences. Recently we’ve worked together on the new AI-powered Audience Yield Manager called Rivr.
Rivr offers publishers and supply-side platforms a chance to advance to an audience-based performance model, delivering exponential value to advertisers. The solution acts as a universal translator for the programmatic value chain to match audiences and facilitates understanding and anticipation of changes in the bidstream on an audience level.
- Marketers get the possibility to grow an active user base by giving each user a personalized workout
- Companies from gaming, traveling, fitness and dating industry get best-in-class personalization tools to re-engage users
- Publishers get a solution with the ability to detect user behaviour patterns and optimizing the selling of inventory
Selleo have allowed us to quickly scale our existing teams with additional developers, often within a couple of weeks. They're a pleasure to work with and have always delivered outstanding quality!
Single Page Application
While working on several Simplaex projects, our developers focused mostly on the front-end part of the solutions. We used Angular as our tech-stack for the single page application development.