SaaS

Introducing digital dashboards for marketing

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Service Process

collaboration

process

scope

collaboration

Selleo augment the client’s teams with front-end developers, helping them to deliver several digital insight dashboards. The design and product management was ensured internally by the client and we augment their team to craft marketing performance dashboards which give a better view into the conversion funnel to improve campaign spendings and marketing decisions. This product allows viewing the funnel and metrics connected to campaign spending allocation, collecting data from multiple data sources and displaying it in one location.

process

As regards the process, we used Scrum to ensure the appropriate level of communication and collaboration with the client’s people (especially with the Product Owner), which we perceive as a critical success factor in outsourced projects execution. During the kick-off phase, our developers visited client’s premises in Berlin and collaborated closely together with client’s people on the projects. This arrangement allowed us to get familiar with the platform, understand the project vision and be more effective throughout the development process.

scope

We crafted digital dashboard which facilitates making informative decisions based on a massive amount of data from various sources. This business intelligence tool allows users to track, benchmark and visualize data from social media and Google Analytics to derive an optimal product strategy. With elegant and informative charts and graphs, application users get valuable insights and can drive product innovation into the next level.

client value & trust

CTO, trommsdorff + drüner, Berlin

Their talented developers don’t see this as just a simple project; it’s clear that they care about our success. This attitude is something money can’t buy, so I appreciate this level of dedication. Additionally, their developers have a wide range of interests, extending their knowledge to improve different elements of my business.

business value

Improve International Marketing Performance

This Berlin-based company supports key players form leading industries with marketing performance management. Selleo augment the client’s teams with front-end developers, helping them to deliver several digital insight dashboards. The design and product management was ensured internally by the client and we augment their team to craft marketing performance dashboards which give a better view into the conversion funnel to improve campaign spendings and marketing decisions. This product allows viewing the funnel and metrics connected to campaign spending allocation, collecting data from multiple data sources and displaying it in one location. Along the reporting functions, dashboards make use of various visual representations, like graphs, diagrams and tables displaying results and thus help marketers to better plan their marketing activities, enabling goals and results management. We also worked on business intelligence dashboards to help marketers get feedback on contact methods effectiveness and the level of success of campaigns conducted.