Simplifying POS with custom eCommerce solution


Grow modern and simple cash register software for retail & service which is fully compliant with RKSV, GoDB, KassenSichV, DSGVO and other applicable legal regulations.


Browser-based POS software for up to 50,000 products equipped with machine learning & AI modules to speed up key processes and increase sales.

Etron - screen

ETRON Software GmbH is a market leader in the area of ​​cash & merchandise management software. Based in Vienna, the company delivers its POS systems, software and digitization solutions to over 6000 customers in 40 different industries.

They looked for an experienced software partner to grow web-based POS software that can be set up and ready to go in just a few minutes even for inexperienced users. The solution should be able to work both with online and offline mode and include customer & supplier management functionalities.

Being 100% compliant with all legal requirements: whether RKSV or GDPR it should also be expandable to include additional cash registers, payment terminals, branches, merchandise management, e-commerce solutions.

Business Value

Front-end development with DevOps consulting

ETRON provides trade, retail, service, and gastronomy clients with a powerful all-in-one ERP software solution. It consists of warehouse & order management, CRM, an online e-commerce system and cash register software at the point of sale (PoS). Due to its modular structure, the platform can be easily extended with new functionalities according to clients' requirements.

Together with our client, we worked on two core elements of the system. Selleo front-end developers augmented the client’s team to design new features and speed up the development of cloud-based ETRON onRetail application. Our Technology Expert delivered services on automating deployment, effortless scaling and maintenance of the application together with infrastructure migration to Google Cloud Platform and Google Kubernetes Engine.

The app is equipped with business intelligence tools responsible for analyzes and evaluation to enable fast and reliable access to important figures and information. Machine Learning & AI modules allow to speed up key processes and increase sales. The solution is also compliant with RKSV, GoDB, KassenSichV, DSGVO and other applicable legal regulations.

Technology stack

All-in-one ERP software solution

Selleo development team was responsible for the front-end part of the application. We used React with Redux, implemented responsive design and did some CSS styling. Technology consulting and services by our DevOps Expert was connected with Container Orchestration (Kubernetes), Infrastructure as Code (Terraform) and GitLab Integration.