I'm a passionate React and React Native developer with four years of commercial experience. I push software boundaries, using cutting-edge technologies and fresh approaches to achieve more efficient products. With a strong drive for problem-solving, I help  CTOs, start-ups, and POs stay on top of Modern Technology Trends.



Michał Firszt

I possess seven years of experience in developing groundbreaking solutions for clients. My programming skills continue to improve as I develop my passion for emerging technologies. I am familiar with working within a cloud environment and have the ability to translate technical requirements into elegant code solutions. My main focus is Nodejs and Emberjs. My experience as a Team Leader allowed me to lead and manage a team that worked closely with Product Owners on several international projects.

Robert Harężlak

I am a dedicated ReactJS developer who is always looking for ways to learn and grow. I strive in a team environment and have a high interest in Scrum methodologies. 

Tomasz Prochowicz

As I Team Leader I do my best to s**et directions** **and help myself and others to do the right thing to move forward**. I do these by inspiring and motivating my team. Where do I find my motivation? I love mountains and I hike whenever I can. I run a mountain journal https://just-walking.me/ where I document my trips, compose brief guides for anyone who would like to follow my paths and post photos of beautiful wild nature.

**ABOUT MY TEAM**

My Team has in-depth experience in projects focusing on **Property and HR Management, Fintech and Online Payment Solutions**. It currently consists of 6 members. We specialize in React.js, React Native, Node.js and Ruby on Rails We work from one office which guarantees close and successful cooperation. We use the following communication tools: Slack, Pivotal Tracker, Trello, Jira and Google Hangouts.

***"When faced with a large project, remember you move a mountain one stone at a time***"

I love coding and I **enjoy** **solving** **various** **business** **problems** with my programming skills.

I have over eight years of professional experience as a Senior React.js and React Native accomplishing numerous international commercial projects. Recently, I became the Leader of a development team. My Team has in-depth experience in web and mobile projects focusing on Property and HR Management, Fintech and Online Payment Solutions.

Wojciech Bożek

Best practices for mobile app development can be hard to find, so we've gathered some of the best here for you.

How To Develop A Mobile App - Best Practices

How to build a mobile eLearning app? If you are looking for effective tips, look no further, as you will find answers to all these questions in this post.


How To Build A Mobile eLearning App And Make It Thrive?

\[TOC\]

Real-time functionality in your apps provides constant updates on any activities that occur within the software. Real-time technology has recently been added to apps’ **primary functionalities**.

People want regular updates, news, and stories, making mobile applications with real-time technologies the primary interaction component for meeting their expectations. The adoption of mobile applications allows for superior user experiences. As a consequence, users can see real-time changes on a map (food delivery or taxicab applications), follow timetables (train departure apps), and receive fast messages from their friends (social media apps) without having to reload the page they're on. Users want to be free of the constant need to reload their apps.

In this post, you will learn about the importance of real-time features and how they can be integrated.

## What are Real-Time Features?

Realtime technology has grown so ingrained in almost all of our top picks that we no longer think of it as a distinct feature – it's just something we expect.

**Real-time features** are technological advancements that enable people to have a real-time experience. If someone sends us a [WhatsApp](https://www.whatsapp.com/) message, we expect to receive it immediately. If we order meals, we want to know when they will arrive, and if we book a cab using an app, we want to know where the vehicle is. Real-time technology encompasses all of these aspects.

**WhatsApp, Google Docs, Facebook, Zendesk, Twitter, Slack, Trainline,** and **Nest** depend on real-time technologies to provide a seamless experience. There is a new generation of companies that are motivated by innovation.

Real-time features are the basic foundation of social media platforms. If we remove these features, all social platforms will collapse in seconds. Just imagine if you read a WhatsApp message from your friend after 24 hours. What if you received your brother's birthday notification after a long weekend? Will there be any use left for social media then – NO!

### Why are Real-Time Features Useful in Mobile and Web Apps?

![Img](https://a.storyblok.com/f/86602/720x383/23b06183ca/why-are-real-time-features-useful-in-mobile-and-web-apps.jpg)

Businesses should think about the following advantages and include real-time functionality into their apps:

* Users are more likely to engage with apps that provide real-time capabilities. These features allow the app to simulate real-life behavior. Users can, for example, handle many things at once, such as chatting with friends while ordering a taxi.
* This technology allows users to connect with other app users somewhat more gradually. These applications, for example, can be used to share actual locations, follow contacts, and send online messages.
* Real-time functionalities also allow developers to concentrate more on the applications' main abilities. An upgraded user interface, unique integrated app features, interactive user experience, and so on are among them.
* While using cloud delivery networks, developers no longer worry about maintenance and other fees when creating new software.

### What Are The Top Real-Time Features To Implement In Your Software?

There are a variety of real-time features available in the industry, but it depends on the demand of users. Here’re some of the most demanded real-time features.

#### Alerts

To keep apps operating, it's critical to send rapid alerts indicating system component failures. These alerting functions may be hidden from the user, but including them in the list of capabilities allows the app's system to initiate a new process when an alert is received. 

<Baner name={react} />

#### Notification Messages

Social networking apps frequently utilize **notification bars and pop-ups** (Twitter, Facebook, InVision) to tell users about real-time updates. Short messages alert users to new data which may be of interest to them but do not "flood" them with related alerts without their permission. When a user is ready or wants to check the specifics of any changes, they click on the notification bar.

#### Social Media Streaming

The ability to notify a user about the most current activities of persons on their list of contacts or to add events that have recently occurred or are now occurring is perhaps the most important component of employing real-time data for a user's convenience. News, live event updates, and current information from smart home devices are the finest uses for the activity stream function.

#### Visual Effects

It is sometimes more beneficial to deliver information in an image format than text—visual representations aid in comprehending the material and recognizing and responding to changes in data quickly. Changing colors on a map, making visual elements bigger or smaller, and trending representations that depict rises or declines are just a few examples.

#### Instant Messaging

![Img](https://a.storyblok.com/f/86602/720x383/b78ebeb45e/instant-messaging.jpg)

Because customers expect immediate replies from the people they're talking to, chat applications and social media messengers are always built on real-time technology. Realtime technology guarantees that users have a seamless dialogue connection.

#### Multiple User Workflows

Collaboration-based mobile applications can save time and effort for a group of people working together. Project management, stock management, shipping, and e-commerce are just a few examples.

### How Can Your Business Benefit From Real-Time Features

Businesses from all industry sectors now rely on real-time functionality on mobile apps.

Following are among the most notable sectors that have reaped the benefits of these features:

#### Health and Fitness

The applications are meant to remind users of their fitness plans. They are issued goal-push reminders so that they can complete their objectives. Diet plan updates are also delivered through push alerts.

**Examples:** FitBit, FitOn, Calm, SleepScore

#### Ecommerce

Most eCommerce apps have real-time capabilities built-in, which improve the sales process. Customers are given product recommendations based on their past purchasing history.

They send out targeted messaging if they have new items on the market. They achieve this by instilling a sense of urgency in the users. Push alerts can also help you avoid abandoning your cart.

**Examples:** Alibaba, Amazon, eBay, etc.

<ReadMore> Read also: [Why Software Design Is Important For Your Business?](https://selleo.com/blog/why-software-design-is-important-for-your-business) </ReadMore>

#### Cab Booking

Throughout the booking process, real-time alerts are critical. When a passenger requests a cab, the nearest cab driver is notified.

Another notice is given to the user when he or she accepts or rejects the offer. When the driver approaches the boarding spot, the user receives another notification.

The passenger receives a message when the trip is completed, allowing him or her to provide input and rate the experience.

**Examples:** Uber, Careem, etc.

## What is a WebSocket?

It is a communication protocol designed to provide full-duplex channels over a single TCP connection. WebSocket is a native JavaScript class (in the front-end), but an ES library is used for the backend JS (Node.JS). 

### What Does A Websocket Connection Look Like?

This is how it looks:**  
![Img](https://a.storyblok.com/f/86602/720x414/d66530ee63/przerobiona-grafika.jpg)**

## What is HTTP?

HTTP is the principal communication channel of the World Wide Web and is simply a request/response protocol in the client-server computer architecture. Tim Berners-Lee developed the protocol as an application protocol in 1989, but it was swiftly expanded to include more browser and server functions.

## Why is WebSocket different from HTTP?

The difference between WebSocket and HTTP can be seen in three different factors: 

### Factor # 1: Communication Protocol

**WebSocket Connection**

By utilizing the existing connection channel, WebSocket is a two-way communication protocol that can deliver information from the client to the server or from the server to the client. The connection is maintained until either the client or the server terminates it.

**HTTP Connection**

The HTTP protocol is a one-way protocol that runs on top of the TCP protocol, a connection-oriented transport layer protocol. We can establish a connection by using HTTP request methods, and once we receive a response, the HTTP connection is closed.

<Baner name={react-native} />

### Factor # 2: Usage in real-time Applications

**WebSocket**

It is used by almost all real-time applications, such as (trading, monitoring, and notification) services, to receive data through a single communication channel.

**HTTP**

The stateless HTTP protocol is used in a simple RESTful service.  

### Factor # 3: Speed

**WebSocket**

Because WebSocket is quicker than HTTP Connection, it was employed in all regularly updated applications.

**HTTP**

An HTTP connection is slower than WebSockets when we don't want to keep a connection open for a specific length of time or reuse it for data transmission. 

![Img](https://a.storyblok.com/f/86602/720x383/736732b272/websocket-pros-and-cons.jpg)

### WebSocket Pros and Cons

It is very important to consider all pros and cons before investing in any technology. Here’re some of the Pros and Cons for WebSocket.

#### WebSocket Pros

* Because WebSocket is an **event-driven protocol**, it can be used for true real-time communication. Unlike HTTP, which requires you to request updates regularly, WebSockets provide changes as soon as they become available.
* WebSockets maintains a **single, permanent connection** while removing the latency issues associated with HTTP request/response protocols.
* Because WebSockets don't often employ XMLHttpRequest, headers aren't supplied every time we require further information from the server. As a result, the costly data loads transmitted to the server are reduced.

#### WebSocket Cons

* When connections are terminated, WebSockets do not automatically recover — this is something you must handle yourself, which is why there are so many client-side libraries available.
* WebSocket connections aren't supported by browsers older than 2011. However, this is becoming less of an issue.

## When to use WebSocket?

In general, WebSockets will be the best option for real-time, continuous communication.

HTTP-based approaches are substantially more resource expensive on servers, but WebSockets have a very little footprint on servers. On the other hand, long polling necessitates a lot of bounces between servers and devices, and these gateways typically have different notions about how long a normal connection can remain open. Anything might kill it if it stays open for too long, even if it was doing something useful.

<ReadMore> Read also: [How To Improve Customer Satisfaction Using Technology?](https://selleo.com/blog/how-to-improve-customer-satisfaction-using-technology) </ReadMore>

### Why you should build with WebSockets:

* Websockets are event-driven (unlike HTTP). Arguably, event-driven is a prerequisite for true real-time. 
* Full-duplex asynchronous messaging. In other words, both the client and the server can stream messages independently.
* Good security model (origin-based security model)
* chats, message bots
* likes, reactions (states that are updated in real-time) in social media, e.g., Twitter, Facebook live streams
* dashboards

## Summary

When it comes to developing mobile apps for smartphones, real-time technology has become a need. The **Internet of Things (IoT)** uses real-time data to provide consumers with useful information. Tracking health and fitness activities using Fitbit and other gadgets is one example.

Users can regulate their household bills even while at home with Nest, an IoT smart home technology thermostat. The app enables immediate connectivity and information about central heating, and alarms and updates are transmitted to the app in real-time, allowing the user to regulate their surroundings even while away.

To understand more about real-time features and how they can be more helpful for improving the user experience for your business, [contact us at Selleo](https://selleo.com/contact). 

People want regular updates, news, and stories. In this post, you will learn about the importance of real-time features and how they can be integrated.

All You Need To Know About Real-Time Features In Applications

\[TOC\]

Building an app has so many benefits. They give business owners the chance to make improvements to their company, they provide a platform for advertising and on top of that, they can earn you money through app monetization, and that’s why we’re here today.

Even if you don’t charge a penny to download or use your app, there are some great ways to make cash that you may not have even considered before. So, don’t go anywhere: we’re about to check out some proven app monetization strategies ruling 2022.

### What is app monetization?

At its fundamental, app monetization refers to any act of making money from an app. But how do you do this if your app is free and you don’t charge for any in-app purchases?

It can be a complicated process, and is unlikely to result in instant revenue, especially with all the competition out there (right now, there are over 1.8 million apps in the App Store and over 2.5 million in the Google Play Store). But with some work, building an app can end up being very lucrative to your organization.

Selecting the right app monetization strategy is key to this, and the one that you opt for depends on your business model and a number of other criteria. And that decision is what we are here to help you make today.

### What does mobile application mean?

![Img](https://a.storyblok.com/f/86602/720x422/a03288a776/what-does-mobile-application-mean.jpg)

The ‘app’ that everyone refers to is a much-shortened version of the phrase mobile application: a type of web application designed specifically for running on a mobile device, namely a smartphone or a tablet.

A mobile app is traditionally designed as a compact version of a website or web app for a desktop or laptop computer, and while these apps still exist, there are more and more apps popping up on Apple’s App Store and the Google Play Store that have no desktop counterpart, such is the popularity of the mobile device these days.

Apps have also traditionally had less functionality than a web app or website, but this is less frequently true nowadays as well. Smartphones and tablets become more and more powerful all the time (as do the operating systems that run them, such as Apple’s iOS and Google’s Android), which means that apps can be more powerful.

<Baner name={software-development} />

In fact, some mobile apps have *more* features than their website versions - you have to download the mobile app to be able to do certain things in the cases of some companies.

Perhaps the most popular type of mobile app is a ‘native app’. These are designed for a single mobile operating system, and have the benefit of high performance combined with a top user experience. Plus, they can be monetized and bring revenue to your organisation in ways that you might not have even considered.

### Benefits of having an application vs mobile site

Some companies will run a mobile site side-by-side with a mobile app, as they know that not all users will be keen to download their app. This is a good tactic, as it does not exclude any potential customers.

You may have noticed, however, that a mobile site will constantly prompt you to download the app, and will not let you use certain functions as a further incentive. This is because companies really want you to download their app. But why? What are the key benefits? We’ve listed some of them below:

* **More convenient and easier to use:** the nature of iOS and Android is that it is easier to open an app (especially if you have it stored on your homepage) than it is to go into the browser of the device and enter a website.
* **Faster:** the speed of opening the app is added to by the fact that an app tends to run faster, as there are a number of background processes running on the likes of Google Chrome and Safari that do not occur in a standalone app.
* **Stored personal settings:** a user can update certain features of an app, such as notifications, tracking and more. This helps them to feel more personally connected to the app and therefore more likely to use it.
* **Benefits and rewards for using it:** to continue to bring in new customers, some companies may wish to offer further incentives to their customers for using the app, such as money off a particular product.
* **More entertaining:** app developers have less restrictions when they design a mobile app than they do when they design a mobile site, which means that they can do a better job of improving the visual aesthetics.
* **Usually provides a better user experience:** adding to that point, the overall user experience will be improved by the greater flexibility that a developer has, just as long as you have the right developer(s) working on your project.

90% of a users’ time on their smartphone is spent on a mobile app as opposed to a mobile browser. This goes to show how willing users are to download apps, especially in this day and age where device storage size is so high.

<ReadMore> Read also: [Why Discovery Phase Is Essential For Startups? ](https://selleo.com/blog/why-discovery-phase-is-essential-for-startups)</ReadMore>

## How to Identify Which Business Model is Right for You?

Earlier on, we mentioned that the way that you monetize your app depends on your business model. Now, it’s time to find out which business model is right for you. This can be done by answering a few simple questions:

1. **What problem is your app trying to solve and how?** Can your app help people or is it for fun?
2. **What is unique about your app and would people pay for this?** Do you have a USP? How can you demonstrate that in a way that makes customers feel like they need your app in their life?
3. **What else do you think your app users would be willing to pay for?** How can you maximise your in-app purchases? Read on for more information on what that means and what it can do for your app.
4. **What business models do your competitors use and how well have they worked?** Take a look at an app you admire in a similar field to the app you are making. What do they do right? How are they making money?

With the answers to these questions in mind, we can begin to think about how to choose a monetization method that works for your business and is likely to be the most lucrative.

### How to choose the best monetization method

Later on in this article, we’re going to look at the different types of app monetization that are at your disposal. For the time being, however, let’s get thinking about the criteria we’ll need to evaluate to be able to make that decision.

![Img](https://a.storyblok.com/f/86602/1500x767/4546ef6ffe/how-to-choose-the-best-monetization-method.jpg)

* **Competitor analysis:** a great place to start is to find out what your competitors are doing. This does not have to be a business that’s on the same track as you - it could be a much more well-established one. In fact, this may be even better, as their choice of app monetization is more likely to be proven to work.
* **Target audience analysis:** when you think about your target audience, you’ll need to try to understand how they are going to spend their money. Are they likely to pay for a subscription, or are you better off running ads?
* **According to the app type:** does your app have something that you can sell within it in the form of an in-app purchase? Does the app warrant being a paid-for app in the first place? These are all questions where a correct answer is crucial.

## The Difference Between Free Apps and Paid Apps

There is no instant answer to the question of *‘which type of app makes more money: free apps or paid apps?’* As we mentioned in the last section, it absolutely depends on what your business plan is.

However, learning about the differences between the two types of apps is super important to finding out which one is going to be the best choice for your business. Let’s take a look at the key points surrounding both free apps and paid apps.

For the record, apps that are free to download but offer in-app purchases tend to be classified under the ‘free apps’ umbrella, so that is what we are going to be doing today.

#### Free apps

* Attract more targeted users and increase visibility and downloads
* Less expensive and less complex than the paid ones
* Multiple monetization options in the future
* They help to buy a brand image
* A great way to optimize your app

#### Paid apps

* People are less likely to download them if they can’t try it out first
* Less potential clients
* Higher user expectations
* More expensive app development
* Limited monetization options

As we can see, there are a lot more benefits to free apps than paid apps. It’s not black and white: paid apps do have some small benefits such as the illusion of quality, but overall, a user is substantially more likely to download a free app than a paid one, even if it does require a subscription or an in-app purchase or two.

## App Monetization Options

![Img](https://a.storyblok.com/f/86602/720x422/288e594785/app-monetization.jpg)

Over 90% of apps on the marketplace are free to download. So where do the developers make their money? Through other app monetization options is the answer.

Did you know much choice you have when it comes to monetizing your app? Well, there’s loads! You don’t have to charge customers to buy your app when there are a lot of other options at your disposal. Let’s take a look at each of them:

 1. **Advertising -** tonnes of apps these days will have some form of advertisement within them, whether it be for a third party or for a paid version of the app they are currently using. Advertising is the most popular form of ad monetization and it comes in a number of different forms:
    1. Banner ads - ads displayed in various sizes at the top and bottom of the screen during usage.
    2. In-app video ads - a fixed length video, usually between 10 and 30 seconds, that plays at random.
    3. Interstitial ads - these appear at random across the full screen, and can be instantly closed by the user (or after a short period of time such as five seconds).
    4. Native ads - rare, but increasingly popular. This type of ad is designed to be super-integrated into the app itself as if it is actually a part of that app.
    5. Rewarded videos: this one is similar to the in-app video ads, except it allows users to unlock a reward such as an XP in a game.
 2. **Subscriptions -** a paid plan, usually monthly, that allows users to unlock the full potential of the app. Some subscription apps come with a free trial or a limited version to give the user a taste of what the app would be like if they did pay.
 3. **In-app purchases -** buy additional content within the app with in-app purchases. These can be a variety of things.
 4. **Sponsorship -** going behind the scenes now, and sponsorship is a business move whereby donors will give money to the project. This is particularly likely in the case of business or education oriented apps.
 5. **Referral marketing -** this is similar to advertising, but in a more specific sense to an individual business. Here, a business will pay you either per click, per view, per acquisition (purchase) or install (on another app) to advertise their product.
 6. **Freemium upsell -** this one finds itself in between subscriptions and in-app purchases. Here, a user will simply pay for a premium feature of the app.
 7. **Collecting and selling data -** although Apple are clamping down heavily on this in their App Store, it can still be possible to collect and sell your users’ data. Don’t worry, it’s not as much of a breach of privacy as it looks like - it usually only evolves monitoring individual app usage.
 8. **Crowdfunding -** like sponsorship, but more for a large group of people paying small amounts instead of a small group of well-paying sponsors.
 9. **Transaction fees -** this can be tricky as most payments in the App Store (at least) go through Apple and Apple does not allow transaction fees. However, if you are selling products through your app in another way, it could be possible to make money from transaction fees.
10. **Pay-per-download -** the final, and perhaps less popular, option is to charge users at the point they download the app in the respective app library of their device. This may well be the best option for your business, but remember the potential issues surrounding this that we discussed earlier on.

### How to use these methods to add monetization to your app

As you can tell by now, there is an awful lot of choice when it comes to making money from your app. You do not have to charge users right off the bat, especially as this is likely to make them avoid buying the app in the first place (unless it really is top tier!).

<Baner name={contact-us} />

Take a look at the **10 monetization methods** above and decide which of them could be best for the type of business you are running. You can take as many as you wish from the list, but don’t use *too* many as it can be a little overwhelming for users. If they feel like they are being overcharged, they are likely to go elsewhere.

If you need some help in designing your app and making as much money as possible out of it (don’t we all?), Selleo can help. We have a [team of developers](https://selleo.com/software-development-team) with plenty of monetization experience waiting to help you with your next app development project.

## Summary

Hopefully, you’ve read this article with much excitement about how you can make money from your app in ways that you had not imagined before. This can be a real turning point for a business, as the cash flow can go back into making the app bigger and better than ever, which can in turn make you more money!

Lots of companies make the most out of app monetization but there are several out there that don’t give it enough time of day. This is a classic error, and a waste of potentially a lot of money.

Beat those companies today and put yourself in the driving seat to make as much money as possible from your next app by reaching out for a [consultation](https://selleo.com/services) right here at Selleo.
Selleo can provide advice regarding monetizing your app, and can help with every stage of the [development process](https://selleo.com/custom-software-development-company) so that you can bring in the highest number of paying customers.

Now that you have a better idea about what you want to do with your app and a taste for how to make some money from it, why not [reach out](https://selleo.com/contact) for a consultation with Selleo today?

If you don’t charge a penny to download or use your app, there are some great ways to make cash that you may not have even considered before. Check out some proven app monetization strategies!

Proven App Monetization Strategies Ruling 2022

In this article, we will be talking about what benefits users will have using personal finance apps and how you can fully utilize what the technology available can do to create the perfect app.

Read our articles on Selleo Blog

Business

Technology

How To Develop A Mobile App - Best Practices

How To Build A Mobile eLearning App And Make It Thrive?

All You Need To Know About Real-Time Features In Applications

Proven App Monetization Strategies Ruling 2022

How To Develop A Personal Finance Application?

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