Case Study: ViewWorld — Mobile Data Collection Platform
A field data collection platform built from three parts — mobile apps for field reporters, a web console for data management, and an API. It lets organisations design their own forms about the places and objects reported by field officers.
3 core components
Mobile apps, web console and a data API
Custom form builder
Tailored reporting formats for any field workflow
Field-to-decision pipeline
Reports reviewed, accepted or rejected by managers
Business value
Create custom forms about the services and sites you monitor
The ViewWorld platform brings together three connected parts. Mobile apps support field officers in their daily work, the web console helps teams manage collected data, and the API makes that data available for further use in other tools and systems.
At the heart of the product is the ability to create custom forms for the places, services and observations that need to be reported in the field. Each organisation can adapt the reporting model to its own workflow and easily create new forms or questionnaires when programme requirements change.
Field officers can complete forms and submit reports directly from their phones or through the web interface. Managers can review every submission before it is approved, which improves quality and makes the reporting process more reliable. Main administrators can manage organisation accounts, while local admins can manage users, groups and dynamic forms inside their own environment.
The client
A field research organisation collecting structured observations
Our client is an NGO operating in the third sector and coordinating distributed field officers who collect structured environmental and social data across many locations. Their teams gather observations in the field and need a reliable way to turn those inputs into usable information.
The organisation wanted to replace paper forms, disconnected spreadsheets and manual retyping with one digital workflow. The goal was to capture observations in the field, review them centrally and make clean data available to teams, programmes and external stakeholders.
Problem
Paper-based field reporting: slow, error-prone and impossible to scale
Solution
A platform that turns field observations into structured, reviewable data in real time
Mobile apps, a web console and a data API now work together as one reporting flow.
Field data moves from capture to central review in real time, with a clear accept-or-reject step at every submission.
Our role
Scope of our work
We began with discovery and a close analysis of the real field workflow. We looked at how officers collect observations, what managers need to verify and how the data is later used by programmes and partner organisations.
Based on that understanding, we designed the UX and UI for both the mobile apps and the web console.
We delivered the full solution across the entire stack, plus quality assurance and long-term maintenance as new organisations, users and reporting formats were added over time.
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FAQ
Frequently asked questions
It replaces paper forms and manual re-keying with structured digital capture. Field officers record observations on a phone, the data syncs to a central console, and managers review it, so organisations get clean, aggregated data faster and with fewer errors.
Yes. Organisation admins use a form builder to compose the fields and question types each programme needs. New forms and questionnaires can be created and updated without engineering involvement.
Every submission goes to an organisation manager who can accept or reject it before it enters the dataset. That approval step keeps questionable or incomplete reports out of the final data.
The mobile apps are designed for real field conditions so officers can capture observations on site and submit them once a connection is available.
Yes. Alongside the web console, a data API provides programmatic access so reviewed field data can be exported to partner systems, dashboards and reporting pipelines.
Selleo handled discovery and workflow mapping, UX/UI design, and full development of the mobile apps, web console and data API, plus QA and ongoing maintenance.
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