SOCIAL TRENDS ANALYTICS
The social trends analytics digital dashboard delivered for the marketing purposes of a top global cosmetics and beauty company provides information about social media performance. The solution connects all client’s marketing channels in order to deliver real performance metrics and trends collected from various platforms. Social performance is presented on a customized dashboard which gathers insights from social networking sites like Twitter or Facebook, Instagram, blogs and comment sections. The tool allows to analyse behaviour of consumers and engagement rate, monitoring the company’s visibility and recognition, gain better understanding of the target client and get a view of opinions about the company or its products and services.